Businesses have embraced A2P SMS as an effective channel for customer engagement
With Cloudmark’s A2P security solution in place, mobile operators are able to ensure all commercial traffic use approved and vetted paths into the network and to the end subscriber—preventing mobile messaging fraud and revenue loss.
With Proofpoint’s Cloudmark A2P security solution in place, mobile operators ensure all commercial traffic use approved and vetted paths into the network and all the way to the end subscriber, preventing mobile messaging fraud and revenue loss. As a result, mobile operators secure their A2P revenue, reduce traffic and overhead, while also securing and protecting their end users from malicious content and attacks. Juniper Research found that “Grey Traffic” represents $5.8 billion in lost revenue in 2020. Juniper Research also ranked Proofpoint’s Cloudmark Platform as a top-five solution in the firm’s current SMS Firewall Vendor Position Index.
The Cloudmark Advantage
Since 2011, Cloudmark solutions have been actively enabling Mobile Operators to recover lost revenue by identifying and delivering Grey Traffic in real-time, at Tier 1 scales. Cloudmark uses a multi-layer approach in solving Grey Traffic problems, enabling simple integration and providing immediate results in identifying A2P streams in an Operator's network. The core technology is based upon Machine Learning and Artificial Intelligence, which alongside our 20 years of messaging experience, groups clusters of messages, permitting accurate categorization of real-time SMS flows.
Patented Cloudmark Technologies
- Statistical Linguistic Categorization
- Percentage Matching
- Cloudmark Authority Engine
- Message Feature Extraction
The Key Benefits
- Speed and scale through automation
- State of the art clustering technologies
- Predictive, precision with Machine Learning & AI at the core
- Critical visibility and control of Grey Traffic to capture lost revenue