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This increase in popularity becomes problematic as enterprises seek out cost saving alternatives for sending bulk messages that circumvent the traditional bulk message delivery frameworks mobile operators have in place. In order to send the volume of messages they desire affordably, enterprises seek out aggregators based on price. Some of these aggregators resell traffic to less upstanding vendors who claim they can deliver traffic reliably, but rely on SIM boxes and SMS proxy apps to send these bulk messages. As a result, mobile network traffic increases, bulk messages sources are not directed through monetizable routes, and potential operator revenue is lost. With Cloudmark’s A2P security solution in place, mobile operators are able to ensure all commercial traffic use approved and vetted paths into the network and to the end subscriber, preventing mobile messaging fraud and revenue loss. As a result, mobile operators secure their A2P revenue while also protecting their end users from malicious content.
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