Cloudmark’s collaborative approach to fighting spam—with its additional attribute of “reputation” added to a community of real users who identify, report, and corroborate suspect messages in real time—has proven more effective and faster than traditional blocking or filtering methods.
At the core of the Cloudmark Global Threat Network is the Trust Evaluation System. The Trust Evaluation System ensures the “reputation” of reporters by tracking how often the larger recipient community agrees with their assessment of a message.
Because a reputation-based collaborative system does not draw blanket conclusions about terms, hosts, or people, it has proven to increase accuracy, particularly as it relates to false positives and critical false positives, while simultaneously decreasing administration costs.
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