Individuals who use messaging services, such as email, SMS, and MMS, are rather good at discerning the difference between content that is spam and content that is legitimate.
When users are pooled together and allowed to “vote” on which content is or is not spam, the quality of their opinions is astonishingly high. The concept of pooling individual opinions regarding a piece of data is known as collaborative filtering.
From the outset, the Cloudmark system has been designed to implement a general framework for filtration based on collaborative opinion.
This exclusive white paper details how Cloudmark leverages collaborative filtering for:
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