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Cloudmark and eco Partner to Improve Delivery of Legitimate, Permissioned Emails from German and UK Senders

SAN FRANCISCO and COLOGNE, Germany —March 29, 2010Cloudmark, Inc., a global leader in carrier-grade messaging security and infrastructure solutions, along with eco, the Association of the German Internet Industry and Europe’s largest Internet associations, today announced a partnership,  integrating data from eco’s Certified Senders Alliance (CSA) whitelist project as one of several components of Cloudmark’s backend messaging security processing system, to improve the delivery of legitimate, permission-based emails for German and international senders.

“In addition to collaborating with Cloudmark to ensure that legitimate opt-in marketing messages and newsletters are reaching the intended recipients, we are working together to ensure participants in the Certified Senders Alliance are engaging in best practices,” said Sven Karge, director content department at eco.

The CSA is a centrally administered whitelist with standard registration procedures for mass mailers, services and customer compliant mechanisms. The certification service functions as the interface between mass mailers and Internet Service Providers (ISPs). This ensures that emails actually requested by the end user from respectable mailers arrive smoothly at its destination without the mailer having to worry about its mail being branded illegitimate. Server-side spam filters from participating ISPs allow legitimate messages to pass through, while only individual user settings can block messages from list-approved mass mailers. This approach can save time and resources for both ISPs and mass mailers. Service providers can expect fewer complaints from both customers and marketers about messages that should have been received -- effectively reducing time spent on managing customer service issues and freeing up valuable operational resources.

“Working with eco, Cloudmark is widening its intelligence into German and European senders, and in turn, better serving operators in Europe,” said Jamie Tomasello, director of security operations at Cloudmark.

Cloudmark solutions provide the industry’s fastest and most accurate protection from messaging abuse by using a combination of unique Advanced Message Fingerprinting™ and real-time threat reporting from the Cloudmark Global Threat Network™. Cloudmark’s global network consists of trusted users in more than 190 countries. Offering the security industry’s highest level of messaging protection, Cloudmark’s solutions detect abuse with up to 99 percent accuracy and near-zero false positives.

 

About eco

eco has been the Association of the German Internet Industry for the past 15 years. It’s the founding member of the world’s largest ISP Association (EuroISPA) and is (one of) Europe’s largest Internet Associations. Currently, eco has more than 500 member enterprises, which employ over 250,000 people.  The eco association represents around 230 ‘backbone’ organizations of the German Internet and supports all enterprises that make commercial use of the Internet. It represents these companies in political and international arenas, encourages communication amongst market participants and supports the marketing of their products. As a network of experts, eco also deals with current issues in the industry such as Internet law, safe use of the Internet, infrastructure, online services and e-business. For more information, visit:  http://en.eco.de/ 

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Cloudmark and the Cloudmark logo are registered trademarks of Cloudmark, Inc. in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

 

Cloudmark Media Contact
Dave Bowker or Angela Lestar
Schwartz Communications, Inc.
cloudmark@schwartz-pr.com

(781) 684-0770

 

eco Media Contact
Katrin Mallener
katrin.mallener@eco.de
+49 (0)221-70 00 48-260

About Cloudmark

Cloudmark is a trusted leader in intelligent threat protection against known and future attacks, safeguarding 12 percent of the world’s inboxes from wide-scale and targeted email threats. With more than a decade of experience protecting the world’s largest messaging environments, only Cloudmark combines global threat intelligence from a billion subscribers with local behavioral context tracking to deliver instant and predictive defense against data theft and security breaches that result in financial loss and damage to brand and reputation. Cloudmark protects more than 120 tier-one service providers, including Verizon, Swisscom, Comcast, Cox and NTT, as well as tens of thousands of enterprises.

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