Social Networking Providers
Anti-Spam, Anti-Phishing and Anti-Virus for Social Networking Sites
Social networking services are under extreme competitive pressures to build and sustain an active membership base. They must continually innovate and enhance the user experience by providing community interactions that are both compelling and safe.
The rich variety of communication channels found in social networking services also make them attractive targets for spamming. In fact, Web 2.0 has become the new frontier for spammers who constantly seek new “eyeballs” for their unwanted messages. Unfortunately, the inherent trust members have in their social network means they are far more susceptible to spam and phishing than traditional e-mail users.
Social network attackers are not starting from scratch. They’re leveraging the same proven spam and malware techniques from the world of e-mail to penetrate social networking sites with highly advanced threats from day one. Social networking service providers must take proactive security measures to prevent damage to the user experience and their brand reputation.
Cloudmark Authority for Social Networking Providers
Cloudmark Authority for Social Networking Providers is the only messaging security solution that effectively combats social networking abuse. Traditional e-mail filtering systems simply cannot handle the scale of daily user interactions or the range of communication vectors – friend invitations, chats, posts, bulletins, applications and profiles - offered by a typical social networking service. Solutions designed only for e-mail also do not easily integrate into the highly customized platforms found in many social networking environments.
Cloudmark Authority responds with a carrier-grade solution that can be deployed on virtually any communications platform. Cloudmark Authority rapidly detects abuse in any user-viewable content. Its format-, protocol-, and language-agnostic filtering capabilities go beyond securing transmitted messages to cover all potential abuse points. Backed by a unique and powerful combination of Advanced Message Fingerprinting™ and real-time feedback from the Cloudmark Global Threat Network, Cloudmark rapidly detects even the most sophisticated social networking threats, including mutating spam and phishing attacks.
Broad Protection Across User Interactions
With Cloudmark Authority, social networking users are protected against the complete range of inter-user communications. From blogs to wall posts, Cloudmark’s core fingerprinting technology is format- and content-agnostic. It detects spam, phishing, and virus attacks across any communication vector and in any language, including those using double-byte characters.
Carrier-Class Performance and Scalability
Only Cloudmark Authority provides the scalability and efficiency required for social networks handling millions or even billions of user interactions per day. Cloudmark’s technology routinely processes more than 5,000 messages per second on a standard server. Cloudmark also typically delivers 90 percent improvement in CPU utilization, which translates to significant annual savings in server hardware, power consumption, and other operational expenses.
Real-Time Community Feedback
Cloudmark Authority for Social Networking Providers offers an integrated user feedback system for reporting spam, empowering users to take control of their pages and block unwanted and intrusive messages and postings. In addition to contributing to the system’s speed of detection and overall accuracy, community participation drives user “stickiness” and reduces churn to other sites.
Cloudmark Deployment Options
Cloudmark integrates with a wide variety of standard and custom architectures to provide effective and efficient spam filtering. Deployed in the most demanding carrier environments in the world, Cloudmark Authority addresses the unique requirements of social networking providers of all sizes. Whether it’s an in-stream solution or there is a requirement to support out-of-band processing, Cloudmark Authority for Social Networking Services delivers the content security that sites need and users expect.
In-Stream Processing

Out-of-Band Processing

To find out more about Cloudmark Authority for Social Networking Providers, please contact us at sales@cloudmark.com