Cloudmark Mobile Survey Key Findings Summary

Based on the results of a new poll of more than 1,800 mobile device owners conducted by Harris Interactive and commissioned by Cloudmark, nearly two-thirds of owners are concerned about the security of their devices.

Many of those who are concerned about the security of their mobile device say it prevents them from adopting new mobile services for financial transactions and making purchases. This may also explain why the majority of owners reported that they have never sent or received confidential information through their mobile devices.

Mobile spam is impacting a significant portion of wireless customers, with 44 percent of owners reporting that they have received mobile spam. Most of those who receive spam (95%) are ignoring or deleting spam messages, which could potentially impact the effectiveness of mobile marketing initiatives.

The Survey Results:

Nearly Two Thirds of Mobile Users Are Concerned about Security of Their Devices:

65% of adults are at least somewhat concerned about the security of their mobile devices.

What is this security concern preventing them from doing?

Nearly half of "at least somewhat concerned respondents" who say this concern has prevented them from doing something on their mobile device reported that it has prevented them from doing the following:

• 73% reported paying bills (financial)
• 71% said conduct banking activities (financial)
• 56% said shopping (financial)
• 36% said downloading productivity applications
• Lower response rates reported for Internet Browsing (31%), Visiting social networks (28%), and E-mailing (26%)

A significant percentage of mobile owners reported that they have received spam on their device:

44% of mobile device owners have received spam on their mobile device. Of these adults:

• 45% received messages from a known/unknown vendor asking them to call another number
• 42% received messages from a known/unknown vendor containing a link to another Website
• 29% received messages from a known/unknown vendor encouraging them to disclose personal information
• 26% received messages from a known/unknown vendor containing inappropriate content
• 24% received messages from a person/entity posing as a trusted contact/source

The vast majority of owners reported that they are not transmitting confidential information on their devices

Only 21 percent reported that they have transmitted confidential data on their mobile device. Note: This can potentially be attributed to a lack of confidence in the security of their devices and networks.