The GSMA Spam Reporting Service
The GSMA Spam Reporting Service provides a clearinghouse of messaging spam reports submitted by mobile consumers from participating mobile networks around the world. Providing on-network and off-network data gives operators the ability to understand the extent of spam within, entering and leaving their networks from other operators. Feedback from subscribers leveraging a spam reporting short code, will be aggregated into this Spam Reporting Service.
Through automated collection and analysis of subscriber-reported spam, the service will provide individual operators with detailed information on spam: content, senders, and reporters.
The service will also provide aggregated messaging spam data cross MNO networks, providing enhanced visibility into high volume, fast evolving, and emerging threats.
Operators access these reports through a web interface and use this visibility to target enforcement action against abusive traffic only, without impacting legitimate users and content.
- Protect Subscribers
- Subscribers react quickly to SMS and may unwittingly fall victim to malicious activity. MNOs can protect their subscribers proactively and immediately by addressing issues at a network level.
- Improve Customer Satisfaction
- SMS spam is seen as a violation of customers’ privacy. Empowering subscribers to report spam will lessen frustration and improve the MNO reputation.
- Gain Valuable Network Insight
- MNOs can understand the nature and methods of attack on the network and quantify the volume and impact of attacks to develop more efficient security strategies.
- Preserve Brand, Protect Future Revenue
- MNOs can attract the highest revenues from the leading global brands with a network that is differentiated by showing security leadership.
Save on Infrastructure and Support Costs
- MNOs can optimize network resources avoiding costly spam, customer support complaints and inter-carrier billing investigations.
- Proactive Regulation
- Uncontrolled SMS spam can lead to regulation for subscriber protection. By proactively working with regulatory bodies this can be avoided.