Mobile Spam Protection for Operators and Consumers from Mobile Messaging Attacks and Threats
Mobile messaging attacks have increased exponentially due to the increasing use of smart phones and the rapid adoption of mobile applications. According to a recent Harris Survey of more than 1,800 U.S. mobile device users, 44 percent had received mobile spam. A similar study in the UK indicates 65.9% have received mobile spam. Further exacerbating the issue, ROI for spammers has increased considerably with the introduction of unlimited messaging plans.
Spammers and fraudsters who target mobile subscribers have multiple advantages over their early email spammer counterparts:
- Spam tools, spam-sending malware, and spam techniques honed by spammers over the years against email destinations map very well over to mobile messaging abuse.
- In many regions, it is trivial to approximate the location of mobile subscribers, allowing fine tuning of social engineering tactics to maximize responses of spam or blended threats.
- All mobile devices in the world exist with built-in billing mechanisms that make life very convenient for premium rate fraudsters. Instead of enticing users to buy a fake watch or dubious enhancement pills as in email spam, a mobile fraudster merely needs to initiate a call or text from a mobile phone using a malicious application in order to derive significant revenue from a subscriber.
This influx of mobile spam can lead to overloaded networks, causing disruption of services. If left unprotected, mobile spam stands to damage the relationships between the operator and user, leading to increased customer support calls and customer churn.
Cloudmark Security Platform for Mobile Messaging is a high-performance, carrier‐grade messaging security solution that provides real-time threat intelligence from global sources and offers content and subscriber level policy controls to effectively combat messaging threats. It enables operators to combat ever-growing mobile messaging threats and security threats as they occur without any service interruption or manual operator involvement.