Social Networks – Overview
Social Network Spam, Virus and Phishing Protection
Today's Social Networks are under extreme competitive pressures to build and sustain an active and protected membership base. They must continually innovate and enhance the user experience by providing community interactions that are compelling and most importantly, safe.
Social Networks a New Channel for Old Scams
The rich variety of communication channels found in social networks, along with the perceived trusted community, make them attractive targets for malicious spammers. In fact, Web 2.0 has become the new frontier for spammers who constantly seek new "eyeballs" for their unwanted or fraudulent messages. Unfortunately, the inherent trust that members have in their social networks means they are far more susceptible to spam and phishing than traditional email users.
Social network spam attackers are not starting from scratch. They are leveraging the same proven spam and malware techniques from the world of email to penetrate social networks with highly advanced threats from day one. Social Network service providers must take proactive security measures to prevent damage to the user experience and their brand reputation.
Cloudmark Keeps the Trust
Cloudmark's Multi-Point Security solution solves messaging abuse problems, delivering greater breadth of threat coverage, reduced resource requirements, simplified management, and faster, more accurate threat response and resolution.
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