Social Media Providers – Benefits

Key Features and Benefits

The Cloudmark Security Platform provides the most effective protection against the widest range of social media threats, and the fastest response to social messaging abuse. Some important features and benefits are detailed below:

Complete Messaging Security for Social Media

The Cloudmark Security Platform protects social media providers and end users against all categories of social media threats including blog comment spam, fake accounts, account phishing, likejacking and clikjacking. Broad visibility into global messaging trends and simplified web-based management enable easy creation of security policies that stop abusive messaging traffic before it can affect site security. The end result is a secure social media environment, which reduces operating costs while increasing subscriber loyalty and revenue.

Automatic Protection against Social Media Threats

Rather than relying on static rules or imprecise heuristics, Cloudmark uses proprietary message fingerprinting technology and real-time threat analysis from more than 2 billion sources in 165 countries. The Cloudmark Global Threat Network delivers comprehensive threat updates every 60 seconds, providing up-to-the-minute spam and threat protection. This enables Cloudmark to detect and mitigate all categories of social media threats including rapidly mutating variants. The Cloudmark Security Platform enables Social Media sites to combat security threats as they occur, without any service interruption or manual operator involvement.

Purpose-Built for Social Media Provider Environments

Cloudmark Security Platform provides the scalability and efficiency required for social media sites handling billions of user interactions per day. Cloudmark’s patented and patent pending technology routinely processes more than 5,000 messages per second on a standard server. Cloudmark also delivers 90 percent improvement in CPU utilization, which translates to significant annual saving in server hardware, power consumption, and other operational expenses.

Message Fingerprinting Provides Effective and Efficient Protection

Cloudmark has developed a set of intelligent message ‘fingerprinting’ algorithms to identify and track spam, phishing, fraud, virus and other malicious attacks throughout a provider’s network. Cloudmark’s fingerprinting algorithms work together to identify a variety of threat attributes that might be embedded in a message. For example, they could be used to identify all mutations of a given attack, including changes in content, images, senders and web addresses.

Real-Time Threat Analysis and Updates with 99% Accuracy and Near Zero False Positives

The Cloudmark Global Threat Network receives real-time threat reports from more than 2 billion subscribers based in 165 countries, and analyzes over 150 million spam and malware reports every month. Members of the Global Threat Network span service provider abuse teams, system administrators, automated spam traps and end users. New threats are added to the Cloudmark Global Threat Network within minutes of the first attack instance.

Granular Message Filtering and Analysis

The Cloudmark Security Platform scans message content in detail, allowing providers to implement security actions at a granular level. Social media sites can control messaging based on protocol, content and volume patterns over time. For example, administrators can define a policy to throttle or block abusive senders from inside their network and from partner networks, with optional logging of message meta-data or contents for later review. Protocol controls can also be used to monitor and enforce usage policies for value-added service providers and to stop abuse of bulk-sender rights. Alerts can be set to notify administrators based on specific combinations of protocol attributes. Providers can also block messages or alert administrators based on keywords, dictionaries, regular expressions and even specific message elements.