With regulatory initiatives worldwide, the spam problem should go away. But spam is about economics, and email continues to provide a low-cost broadcast platform for purveyors of fringe marketing. Unfortunately, as a result, spam is on the rise as messaging traffic increases. Today, up to 96% of the 100 billion emails sent every day are spam.
The sheer growth in spam volumes is putting pressure on the messaging infrastructure: spam unstopped at the edge of the network translates to a greater burden on the messaging transfer agent (MTA), the inbound and outbound messaging servers and the storage servers. Additionally, customer service complaints due to spam-related issues - namely false positives and false negatives - are expensive, with low-level complaints hitting help desks directly at $12-15 per call and escalated issues costing significantly more.
Cloudmark Authority Anti-Spam, with its superior accuracy measured by rate of spam caught and low incidence of false positives, relieves the economic burden service providers bear for abusive messaging. Cloudmark Authority Anti-Spam stops the 90-96% of emails that are spam or some other form of threat at the gateway, taking pressure off of the internal messaging infrastructure. Cloudmark's superior accuracy means that service providers see a significant, measurable reduction in customer service calls and related expenses.
To learn more about Cloudmark, email us at sales@cloudmark.com